Benefits of Healthcare Email Marketing
Increasing retention rates by 5% raise profitability by between 25% to 95% across all businesses, but that’s much more difficult to achieve in the current healthcare market.
Why?
Patients are now picky with a wide range of healthcare options to choose from. They also compare medical facilities based on the services offered, cost, and overall experience.
To overcome this, an inexpensive and simple-to-use digital strategy is email marketing. According to Statista research, by the end of the year 2022, there will be 347 billion emails sent daily. This figure reveals a clear statement that email marketing offers a wonderful opportunity for healthcare marketers. Furthermore, it enables businesses in the health sector to build long-lasting relationships with their clients and prospective customers.
“Email has an ability many channels don’t: creating valuable, personal touches – at scale.” – David Newman.
Email marketing is a fantastic conversion technique since it allows you to send highly personalized messages and automate campaigns. Additionally, a study shows that it is the most effective marketing channel, with a 380% return on investment!
With the healthcare landscape always evolving, marketers must concentrate on customer retention in order to implement healthcare email marketing strategies that result in significant growth for the healthcare system.
Why is Healthcare Email Marketing Necessary?
Preferred Means Of Communication
More than 3.9 billion people depend on email for daily communication, making it the user’s favourite method of receiving branding, advertising, and healthcare information. Giving people what they need is one of the main reasons healthcare organizations should employ email marketing.
According to industry data, the average open and click-through rates for healthcare emails are 21% and 3.62%, respectively. Customers will feel valued and cared for if you use emails to reach out to them resulting in expansion.
Personalized Communication
When opening an email, everyone enjoys seeing their own name. Personalizing email marketing messages for specific customers is a pretty simple process, mainly when you are dealing with extremely sensitive issues.
Customer loyalty can increase when customers feel your business is personally addressing them. You may maintain relationships and express your concern for your clients through personalized communication in healthcare.
“Personalization—it is not about first/last name. It’s about relevant content.” – Dan Jak.
Clients Will Have More Privacy.
People consider email to be a more private and secure channel than social media. This makes it more likely that new customers will provide their email addresses and other private information. By describing the various measures you take to ensure that their data is safe, you may use email marketing to enhance the concepts of security and trust.
Another option is sending clients password-encrypted emails with critical information or references to earlier office visits. One of the primary strategies to increase client retention and loyalty is to earn your patient’s trust.
Selected Audiences Are Targeted
It is easy to segment contact lists so that particular communications are sent to a specific audience. When employing email marketing, messages can be sent to targeted groups based on their individual needs. Healthcare organizations can send the required information to the relevant customers through this kind of communication.
Additionally, you will only be contacting those who are really interested in the information you are offering because patients can choose to receive marketing emails from your healthcare business.
Retains Existing Customers
Your healthcare email marketing plan must include retaining current clients and attracting new ones. According to Invesp Consulting, it costs 5 times as much to get a new customer as it does to maintain an existing one.
Your healthcare organization benefits greatly from your existing customers, especially when finding leads is challenging. In order to keep your current and former clients as devoted customers, it is even more important to build solid relationships with them.
Provides the Best Return on Investment
The most effective method of return on investment is email marketing. According to an Emma survey, it still holds true for about 59% of marketers despite technological advancements and the introduction of new advertising formats.
Paid advertising is the only other strategy that comes close to providing the same high ROI. The effectiveness of these campaigns (email marketing and paid campaigning) can be linked to the way both marketing strategies achieve a balance between the significance of time and appropriate messaging.
Very Economical
One of the most economical communication tools at the moment is email marketing. Therefore, using email marketing to build relationships with your customers is more cost-effective than ever.
Benefits of Healthcare Email Marketing
- Higher conversion rates from both existing and new customers.
- As a low-cost channel, the business can avoid paying for advertising, and printing.
- Email is one of the only media with the capacity to reach consumers globally at a low cost.
- Software with tracking features makes it possible to monitor click-through, email opening, and conversion rates.
- A profitable investment
- Time-saving, more quick and simpler than composing letters!
- Environmentally friendly, as there is no printing and no direct postal marketing
- Less intrusive, especially for extremely busy clients, allowing them to read whenever it is convenient for them.
Conclusion
The email marketing strategy in the healthcare industry benefits professionals in every way imaginable, from boosting client appointments to cultivating new customer relationships. Without investing a significant amount of money or effort, one can reach and benefit their audience. If you had previously ignored this technique, incorporate it into your marketing mix to enhance your healthcare services and expand.
