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GDPR

Digital media companies and the digital ad industries have been significantly impacted by GDPR. The topics of data protection and compliance have been discussed. The new data protection regulation in Europe, which is many pages lengthy, addresses how organisations generally receive, process, and handles data. To give greater attention to the protection of the subject’s database and rights both inside and outside the EU is the main objective of the new General Data Protection Regulation (GDPR). No matter where they are located, all EU and non-EU organisations who work together to manage the personal data of EU citizens is subject to this regulation.

Who is subject to the GDPR?

Despite the fact that the GDPR was created and adopted by the European Union (EU), it is applicable to all companies operating in the EU as well as organisations operating outside the EU that provide goods or services to consumers or enterprises in the EU. Therefore, GDPR is applicable to all firms of this type that target or gather data on individuals in the EU.

On May 25, 2018, the General Data Protection Regulation (GDPR), a set of rules governing data collecting in the EU, came into effect. According to the GDPR, you have certain rights regarding your personal information (PI), including the ability to request access to, correct, restrict, or delete it, as well as the ability to object to its processing, if you are a citizen or resident of a member state of the European Union or the United Kingdom.

What is as considered personal data according to GDPR?

GDPR states that any data used to identify a specific person qualifies as personal data. It includes some important data, such as name, email address, location, gender, fingerprint, and many other things. In addition, some other helpful information like IP addresses may also be considered personal information.

Our Commitment to GDPR

For more than couple of years, Data Mappers has been a reliable source of data solutions. It has always pledged to respect personal data security and privacy. We have put out a number of steps to assure our readiness for GDPR and have a thorough understanding of the privacy regulation upheld by the European Union. Our staff, which includes a number of subject-matter specialists, makes sure to systematically analyse our goods and services. Additionally, it required updating our product descriptions, marketing collateral, and policies to fully align our processed data with GDPR requirements.

The following efforts have been made by our team to be GDPR compliant:

  • We do not collect or exchange any personally identifiable information about EU citizens, including health, genetic, biometric, national, gender, and other data.
  • We gather data from publicly accessible sources, including public business directories, the yellow pages, magazine subscriptions, newsletters, trade exhibitions, business events, etc.
  • We only gather business contacts that freely provide their contact information in the public domains for business communications, such as their location, corporate email, company address, etc.
  • We strictly prohibit sharing the contacts you receive with any unrelated information, and we adhere to strict procedures to safeguard data, securely distribute it, and revoke access. In actuality, all of the information is password-protected and in an encrypted format.
  • We inform our clients of the GDPR and its regulations.
  • We also let everyone know how they may use the marketing databases we rent for their advertising and sales efforts.
  • We get our customers’ permission before sending them any marketing emails, and each email has an opt-out option. We’ll process your application appropriately based on that information.

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